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Clear guidance for real agency work.

165 guides

Account

5

Agency Cockpit

9

Agents

10

Chat

31

Chat

Archive a conversation

Hide a thread from All and Mine, then find it again under Archived.

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Chat

Attach files in chat

Add an image, PDF, Office file, or text file to the next chat message so the model can read it.

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Chat

Browse designs in the gallery

Open Your designs to see design systems, saved templates, and workspace designs.

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Chat

Chat in a workspace

Open Chat, start or reopen a conversation, and type a message without leaving the workspace.

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Chat

Choose a chat mode

Switch a conversation between Standard, Design mode, and Strategy mode from the composer.

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Chat

Choose a chat model

Pick Claude, Gemini, or OpenAI for the next reply in this conversation.

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Chat

Create a design system

Start a new workspace brand from the Your designs gallery so later designs can stay on-brand.

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Chat

Delete a conversation

Remove a conversation from the workspace after you confirm Delete.

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Chat

Delete a design system

Remove a workspace brand and its stored brand files from the style guide.

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Chat

Dictate a chat message

Speak a message into the composer, then confirm the transcript before you send.

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Chat

Download a design

Save the open design as HTML, or as a PDF when it is a slide deck.

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Chat

Link knowledge in chat

Attach workspace documents to a message from Knowledge, so the reply can use that material.

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Chat

Manage chat settings

Set your default chat provider, blocked words, custom instructions, and default knowledge for this workspace.

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Chat

Mention resources with @

Type @ in the composer to pin a product, ICP, persona, identity, integration, strategy, or custom agent to the message.

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Chat

Move a conversation

Move a thread to a folder or back to Root from the conversation menu.

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Chat

Organize chats in folders

Create folders in the Chats list, then rename or nest them, so threads are easier to find.

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Chat

Pick a design system in chat

Choose which workspace brand new designs use, or re-pin the design that is open.

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Chat

Preview a strategy model in chat

Open a read-only model preview from the Strategy mode sidebar, pick a version, then jump to the full editor if you need to change it.

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Chat

Rename a conversation

Change a conversation name from the header or the Chats list.

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Chat

Rename a design

Change the title on the live preview so the gallery and downloads use the new name.

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Chat

Save a design as a template

Snapshot the open design so you can reuse its HTML in later Design Mode chats.

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Chat

Search conversations

Filter the Chats list by name, then narrow it with All, Mine, or Archived.

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Chat

Select elements in the design preview

Point at a part of the live preview so your next message talks about that element.

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Chat

Share a conversation

Copy a conversation link or send it to people in the same workspace.

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Chat

Start a design from a format template

Pick Slide deck, Document, Landing page, or Report before you write the brief.

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Chat

Use a chat suggestion

Pick a starter card on an empty Standard chat, or browse the carousel, instead of writing the first prompt yourself.

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Chat

Use a saved design template

Open a workspace template to edit the snapshot, or start a new design from it.

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Chat

Use Design Mode

Switch a chat to Design mode, brief a visual, and work from the Your designs gallery.

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Chat

Use Strategy mode

Switch a conversation to Strategy mode so the Models sidebar and strategy tools turn on.

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Chat

View a custom agent run in chat

Mention a custom agent, send the task, then read the run on the agent canvas beside the thread.

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Chat

View a design system style guide

Open a brand card to read colours, type, spacing, and voice, and copy a colour hex.

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Content

15

Content

Assign identity and channels to content

Choose who publishes a social post and which connected accounts it can use.

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Content

Browse content on the board

Switch Content to Board to see drafts by stage, from Draft through Posted.

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Content

Configure content AI settings

Set the default AI provider, words to avoid, and extra instructions for every content generation in this workspace.

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Content

Create marketing content

Start a social post, article, ad, email, or website piece from Content, then write it in the editor.

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Content

Delete a content draft

Remove a draft from Content. Posted or scheduled pieces cannot be deleted until they are drafts again.

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Content

Duplicate content as a draft

Copy a piece to a new draft so you can reuse the text without changing the original.

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Content

Edit marketing content

Open a draft, rename it, and write the body. Changes save as you leave a field.

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Content

Move content to a folder

Put a draft in a folder, or send it back to All content, from the Table row.

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Content

Organize content in folders

Create, rename, move, and delete folders on the Content table so drafts sit in groups.

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Content

Publish content now

Check publishing readiness, then post at once when Publish now is available and the piece is ready.

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Content

Request content feedback

Send a draft to a teammate or client for review, with an optional lock so they finish before you edit or schedule.

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Content

Schedule content to publish

Set a date and time in the workspace timezone so Growf posts the piece automatically.

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Content

Use the content assistant

Ask the Content tab to draft or improve the open piece, then Apply or Discard the suggested text.

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Content

Use the content media library

Attach JPEG, PNG, GIF, or one MP4 from the library or Upload, then use those files on the draft.

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Content

Use the content strategy copilot

Set the persona on Strategy, then analyze tone and (for articles) blog structure against that audience.

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Integrations

8

Marketing

11

Marketing

Connect a publishing channel

Link LinkedIn, Facebook, or Instagram to an identity, or disconnect a channel you no longer use.

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Marketing

Create a publishing identity

Add a person or company identity so social posts and ads have someone to publish as.

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Marketing

Delete a publishing identity

Soft-delete an identity from the list when you no longer publish as that person or company.

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Marketing

Edit a publishing identity

Change the identity name used on the list, in content, and in invites.

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Marketing

Invite someone to connect an identity channel

Email a link so a client or teammate can connect LinkedIn, Facebook, or Instagram without a Growf account.

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Marketing

Manage publishing identities

Open the identity list, find who publishes, and jump to create, edit, delete, or channel setup.

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Marketing

Review home integration signals

Read this weeku2019s integration findings on Home and mark the ones you have handled.

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Marketing

Use recommended focus items

Open this weeku2019s suggested next steps on Home, mark them done, or jump to the work.

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Marketing

Use the home dashboard

Open Home after you switch workspace, start a chat, and continue setup from Phase & progress.

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Marketing

Use the marketing calendar

See scheduled and posted work by day, filter the grid, and start a piece from a date.

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Marketing

View performance stats

Read workspace counts for products, identities, and marketing content, or finish the setup checklist first.

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Strategy

49

Strategy

Configure a buyer persona

Open a New persona and complete the wizard: decision role, ICP, job titles, then the later profile steps.

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Strategy

Configure a product

Open a draft product, add the briefing from a page or pasted text, then save and enrich so Features and Description appear.

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Strategy

Create a buyer persona

Choose New on Personas to create an Untitled persona and open Configure.

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Strategy

Create a product

Add a product from New, pick a website page or pasted text, then continue to Configure.

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Strategy

Create an ideal customer profile

Choose New on Ideal customers, pick a published product, then add example companies before you create the profile.

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Strategy

Delete a buyer persona

Remove a persona you no longer need. List trash appears on drafts; the overview also has Delete.

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Strategy

Delete a product

Remove a product you no longer need. List trash appears on drafts; the product page also has Delete.

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Strategy

Delete an ideal customer profile

Remove a draft ICP from the list. Only drafts can be deleted.

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Strategy

Edit an ideal customer profile

Open Description on a published ICP and edit the profile text and challenges.

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Strategy

Export persona job titles

Open the jobs page and choose Export to download the titles as a CSV.

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Strategy

Export target accounts

Open Selected on Target accounts and choose Export to CSV to download the saved companies.

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Strategy

Find target accounts

Open Target accounts on a published ICP and use Discover to search for companies that match the profile.

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Strategy

Manage agency marketing models

Add frameworks to the agency stack so every workspace can fill them. Saved models stay.

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Strategy

Manage buyer personas

Open Personas to see buyer roles, search or filter the list, and open a persona to finish setup or review the profile.

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Strategy

Manage ICP example companies

Open Example companies on a published ICP to review the 3u20136 accounts that define the profile, then add more if needed.

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Strategy

Manage persona documents

Open a personau2019s documents page to see files from the linked product, and upload when exactly one product is linked.

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Strategy

Manage persona job titles

Open the jobs page to review the titles linked to a buyer persona.

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Strategy

Manage product documents

Open a productu2019s documents page and drop files so Growf can use them as offer context.

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Strategy

Manage product features

Open Features on a configured product, then add, edit, reorder, or delete the points that define the offer.

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Strategy

Manage products

Open Products to see what the workspace sells, search or filter the list, and open a product to finish setup or edit features.

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Strategy

Publish a buyer persona

Open the overview and choose Publish when the AI persona checklist is complete.

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Strategy

Revert a strategy model version

Open Versions and restore an older snapshot as a new draft without deleting history.

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Strategy

Save and publish a strategy model

Edit a framework, save a new draft version, then publish it for chat and mentions.

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Strategy

Sync products from the website

Start Sync products so Growf can look for product pages on the workspace domain.

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Strategy

Use strategy models

Open the Models list, read each frameworku2019s status, and pick a model to preview or edit.

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Strategy

Use the 7P Marketing Mix

Add 7P to the agency stack if it is missing, then edit Product through Physical evidence and preview the mix.

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Strategy

Use the AARRR (Pirate Metrics) model

Preview the five growth stages, then open Edit to set focus, goal, tactics, and metrics for each.

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Strategy

Use the ABM Account + Roles model

Preview target accounts and the buying committee, then open Edit to change accounts, DMU roles, and role-specific messaging.

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Strategy

Use the Blue Ocean Strategy Canvas

Preview Eliminate, Reduce, Raise, and Create, then open Edit to change those four moves.

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Strategy

Use the Brand Archetypes positioning model

Preview the archetype system, then open Edit to set primary and secondary archetypes, motivation, tone, and guardrails.

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Strategy

Use the Business Model Canvas

Preview the nine blocks, then open Edit to change segments, offer, channels, and the rest of the canvas.

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Strategy

Use the Buyer Loop

Preview the five B2B stages, then open Edit to set buyer behavior, activation, owner, and KPIs per stage.

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Strategy

Use the Category Design positioning model

Preview the point of view and from/to narrative, then open Edit to change those fields.

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Strategy

Use the Consumer Decision Journey

Preview the circular consumer journey, then open Edit to set consideration, evaluation, purchase, and the post-purchase loop.

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Strategy

Use the Crossing the Chasm positioning model

Preview the beachhead statement, then open Edit to set segment, need, offer, and differentiator.

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Strategy

Use the Dunford positioning model

Preview the published Dunford canvas, then open Edit to change alternatives, value, market, and category.

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Strategy

Use the Golden Circle positioning model

Preview Why, How, and What as a purpose story, then open Edit to change each ring.

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Strategy

Use the Jobs-to-be-Done Personas model

Preview personas built from jobs, then open Edit to set the primary job, circumstances, outcomes, and obstacles.

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Strategy

Use the Jobs-to-be-Done proposition model

Preview the job story, then open Edit to set the job, desired outcome, and circumstance.

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Strategy

Use the Message House

Preview the core message and three pillars, then open Edit to change the roof, pillars, and proof points.

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Strategy

Use the Positioning Matrix

Preview the X/Y perceptual map, then open Edit to rename axes and plot your product and competitors.

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Strategy

Use the RACE Planning model

Preview Reach, Act, Convert, and Engage, then open Edit to plan each digital stage.

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Strategy

Use the Scaling Up positioning model

Preview the seven Scaling Up layers, then open Edit to change the word you own, sandbox, activities, and BHAG.

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Strategy

Use the See-Think-Do-Care model

Preview the four intent stages, then open Edit to set audience, message, channels, and KPIs for each.

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Strategy

Use the StoryBrand positioning model

Preview the BrandScript canvas, then open Edit to change character, problem, guide, plan, and CTA.

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Strategy

Use the STP marketing strategy model

Preview Segmentation, Targeting, and Positioning, then open Edit to change those three choices.

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Strategy

Use the strategy model assistant

Ask Growf AI to draft or rewrite the open framework, then Apply or Discard the proposed version.

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Strategy

Use the TOFU / MOFU / BOFU model

Preview top, middle, and bottom of funnel, then open Edit to plan content and channels per stage.

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Strategy

Use the Value Proposition Canvas

Preview jobs, pains, and gains against the offer, then open Edit to change the customer profile and value map.

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Workspace

27

Workspace

Accept a workspace invite

Open your invite link or Invites, review the workspace and role, and join.

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Workspace

Complete agency onboarding

Upload agency material, confirm your marketing models, and add client workspaces after you create your agency.

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Workspace

Complete workspace onboarding

Set up a client workspace with documents, website research, rules, products, ICPs, and personas.

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Workspace

Create a client workspace

Add one client workspace from Workspaces with New.

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Workspace

Delete a document

Remove a knowledge file and its extracted text from the workspace.

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Workspace

Edit company context

Update the company description, business types, industry, country, and social URLs that AI uses.

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Workspace

Edit workspace settings

Change the workspace name, website, language, and timezone, and read owner and status on Information.

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Workspace

Favorite a workspace

Pin workspaces you use often so they stay at the top of the list and the picker.

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Workspace

Import client workspaces

Create many client workspaces from an Excel file on Workspaces or during agency onboarding.

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Workspace

Invite and manage workspace members

Invite people by email, choose Admin or Client, and review pending or active members.

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Workspace

Join a workspace

Join a client workspace your agency already manages, without an invite.

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Workspace

Manage agency rules

Add, edit, and remove agency rules that agents follow across client workspaces.

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Workspace

Manage special dates

Add launches and holidays, sync public holidays, and edit dates that shape content planning.

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Workspace

Manage workspace knowledge

Open Documents to see the files Growf can use as workspace knowledge, then upload a file so the library is not empty.

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Workspace

Manage workspace rules

Add, edit, and remove workspace rules that agents follow in this workspace.

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Workspace

Preview and download a document

Open a knowledge file to read the extracted text, then use Preview to see the original or download it.

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Workspace

Process a document

Re-run extraction on a file you uploaded so Overview and chat can use its text.

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Workspace

Review feedback and approvals

Open Feedback, read a pending request, then Approve or Reject with an optional note.

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Workspace

Review incoming knowledge

Accept or discard synced transcripts before they become workspace documents.

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Workspace

Set default chat knowledge

Mark a file you uploaded so new empty chats start with it already selected as Knowledge.

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Workspace

Set document visibility

Choose Public or Private for a file you uploaded so the workspace, or only invited people, can open it.

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Workspace

Share a document

Set a file to Private, then invite workspace members so only they can open it with you.

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Workspace

Switch workspace

Open another workspace from the Workspaces list or the breadcrumb picker.

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Workspace

Sync knowledge from an integration

Pull Fireflies transcripts into Incoming so the team can accept them as workspace knowledge.

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Workspace

Upload workspace documents

Add a knowledge file from Documents so Growf can read it and use it in chat.

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Workspace

View notifications

Open the workspace notifications list, filter unread items, mark them read, and open the linked page.

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Workspace

View the product changelog

Open Whatu2019s new to read the latest Growf release and older weekly notes.

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