Use the See-Think-Do-Care model
Preview the four intent stages, then open Edit to set audience, message, channels, and KPIs for each.
See-Think-Do-Care splits audiences by intent: See (broad demand), Think (active research), Do (ready to act), Care (customers you keep). This is Avinash Kaushik / Google’s framework in the Marketing strategy group.
2 steps · About 2 minutes
Preview See-Think-Do-Care
Open See-Think-Do-Care from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here — choose Edit (pencil) to change fields.
Edit See-Think-Do-Care
A saved See-Think-Do-Care model starts in Display. Choose Edit (pencil) to show the form. Change the Audience field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job — see Save and publish a strategy model.
FAQ
See, Think, Do, and Care have no audience or KPIs.+
Fill audience, message, channels, and KPIs per stage. Save a version. The list stays Not configured until that save.
If I fill See-Think-Do-Care here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings → Agency → Marketing models). Each workspace saves its own versions. Filling See-Think-Do-Care for this client does not overwrite another client.
Does Edit also publish See-Think-Do-Care for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview See-Think-Do-Care but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.