Use the Message House
Preview the core message and three pillars, then open Edit to change the roof, pillars, and proof points.
2 steps · About 2 minutes
Preview Message House
Open Message House from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.

Edit Message House
A saved Message House model starts in Display. Choose Edit (pencil) to show the form. Change the Core message field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.

FAQ
I see No Message House content filled in yet.+
Write the core message first, then three pillars and proof points. Save a version so Display and chat preview have a roof to show.
If I fill Message House here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling Message House for this client does not overwrite another client.
Does Edit also publish Message House for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview Message House but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.