Use the Crossing the Chasm positioning model
Preview the beachhead statement, then open Edit to set segment, need, offer, and differentiator.
2 steps · About 2 minutes
Preview Crossing the Chasm
Open Crossing the Chasm from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.
Edit Crossing the Chasm
A saved Crossing the Chasm model starts in Display. Choose Edit (pencil) to show the form. Change the Target segment field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.
FAQ
The statement fields are empty. What is the beachhead?+
The beachhead is the one segment you will win first. Name that segment, the urgent need, the offer, and the differentiator. Do not list every buyer you hope to reach later.
If I fill Crossing the Chasm here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling Crossing the Chasm for this client does not overwrite another client.
Does Edit also publish Crossing the Chasm for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview Crossing the Chasm but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.