Use the Dunford positioning model
Preview the published Dunford canvas, then open Edit to change alternatives, value, market, and category.
2 steps · About 2 minutes
Preview Dunford
Open Dunford from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.
Edit Dunford
A saved Dunford model starts in Display. Choose Edit (pencil) to show the form. Change the Statement field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.
FAQ
Dunford opens with empty fields. What should I fill first?+
Start with Competitive alternatives u2014 the real option buyers use today. Then unique attributes, value and proof, target market, and category. Until you save, the list stays Not configured and chat cannot preview this model.
If I fill Dunford here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling Dunford for this client does not overwrite another client.
Does Edit also publish Dunford for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview Dunford but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.