Use the Brand Archetypes positioning model
Preview the archetype system, then open Edit to set primary and secondary archetypes, motivation, tone, and guardrails.
2 steps · About 2 minutes
Preview Brand Archetypes
Open Brand Archetypes from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.
Edit Brand Archetypes
A saved Brand Archetypes model starts in Display. Choose Edit (pencil) to show the form. Change the Primary archetype field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.
FAQ
The archetype fields are empty. What is required?+
Choose one dominant archetype first. Add a secondary only if it clarifies the personality. Then motivation, tone, and guardrails. Save a version so Display and chat preview have content.
If I fill Brand Archetypes here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling Brand Archetypes for this client does not overwrite another client.
Does Edit also publish Brand Archetypes for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview Brand Archetypes but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.