Use the StoryBrand positioning model
Preview the BrandScript canvas, then open Edit to change character, problem, guide, plan, and CTA.
2 steps · About 2 minutes
Preview StoryBrand
Open StoryBrand from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.
Edit StoryBrand
A saved StoryBrand model starts in Display. Choose Edit (pencil) to show the form. Change the Character field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.
FAQ
StoryBrand shows No StoryBrand content captured yet.+
No version is saved. Start with what the customer wants and what blocks them, then how the brand guides them to act. Save before chat can preview it.
If I fill StoryBrand here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling StoryBrand for this client does not overwrite another client.
Does Edit also publish StoryBrand for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview StoryBrand but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.