Use the AARRR (Pirate Metrics) model
Preview the five growth stages, then open Edit to set focus, goal, tactics, and metrics for each.
2 steps · About 2 minutes
Preview AARRR (Pirate Metrics)
Open AARRR (Pirate Metrics) from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here u2014 choose Edit (pencil) to change fields.
Edit AARRR (Pirate Metrics)
A saved AARRR (Pirate Metrics) model starts in Display. Choose Edit (pencil) to show the form. Change the Focus field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job u2014 see Save and publish a strategy model.
FAQ
Every AARRR stage is blank. Where do I start?+
Start with Acquisition and Activation (how people arrive and reach first value), then Retention, Referral, and Revenue. Save a version before you treat the metrics as live.
If I fill AARRR (Pirate Metrics) here, does it change other workspaces?+
No. The agency picks which frameworks exist (Settings u2192 Agency u2192 Marketing models). Each workspace saves its own versions. Filling AARRR (Pirate Metrics) for this client does not overwrite another client.
Does Edit also publish AARRR (Pirate Metrics) for chat?+
No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.
I can preview AARRR (Pirate Metrics) but I cannot save. Why?+
Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.