---
title: "How to use STP marketing strategy in Growf"
description: "Edit Segmentation, Targeting, and Positioning in Growf, so go-to-market choices live in one model instead of three separate docs."
url: "https://www.growf.io/resources/guides/use-stp/"
language: "en"
---

# Use the STP marketing strategy model

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Preview Segmentation, Targeting, and Positioning, then open Edit to change those three choices.

STP is the classic sequence: split the market (Segmentation), choose who you will serve (Targeting), then how you will be seen (Positioning). This is Philip Kotler’s framework in the Marketing strategy group.

2 steps · About 2 minutes

1

## Preview STP

Open STP from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here — choose Edit (pencil) to change fields.

![](https://app.growf.io/knowledge-base/use-stp/preview-model.webp)

2

## Edit STP

A saved STP model starts in Display. Choose Edit (pencil) to show the form. Change the Segmentation field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job — see Save and publish a strategy model.

![](https://app.growf.io/knowledge-base/use-stp/edit-model.webp)

## FAQ

I see No STP strategy filled in yet.+

Write Segmentation first, then Targeting, then Positioning. Save a version. Do not skip to Positioning if the segment is still “everyone”.

If I fill STP here, does it change other workspaces?+

No. The agency picks which frameworks exist (Settings → Agency → Marketing models). Each workspace saves its own versions. Filling STP for this client does not overwrite another client.

Does Edit also publish STP for chat?+

No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.

I can preview STP but I cannot save. Why?+

Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.