---
title: "How to use StoryBrand in Growf strategy"
description: "Edit character, problem, guide, plan, and CTA on the Growf BrandScript, so the story puts the customer first, not the brand."
url: "https://www.growf.io/resources/guides/use-storybrand/"
language: "en"
---

# Use the StoryBrand positioning model

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Preview the BrandScript canvas, then open Edit to change character, problem, guide, plan, and CTA.

StoryBrand positions the brand as the guide in the customer’s story: character, problem, guide, plan, and a clear next step. This is Donald Miller’s framework in the Positioning group.

2 steps · About 2 minutes

1

## Preview StoryBrand

Open StoryBrand from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here — choose Edit (pencil) to change fields.

![](https://app.growf.io/knowledge-base/use-storybrand/preview-model.webp)

2

## Edit StoryBrand

A saved StoryBrand model starts in Display. Choose Edit (pencil) to show the form. Change the Character field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job — see Save and publish a strategy model.

![](https://app.growf.io/knowledge-base/use-storybrand/edit-model.webp)

## FAQ

StoryBrand shows No StoryBrand content captured yet.+

No version is saved. Start with what the customer wants and what blocks them, then how the brand guides them to act. Save before chat can preview it.

If I fill StoryBrand here, does it change other workspaces?+

No. The agency picks which frameworks exist (Settings → Agency → Marketing models). Each workspace saves its own versions. Filling StoryBrand for this client does not overwrite another client.

Does Edit also publish StoryBrand for chat?+

No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.

I can preview StoryBrand but I cannot save. Why?+

Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.