---
title: "How to use See-Think-Do-Care in Growf"
description: "Set audience, message, channels, and KPIs for each intent stage in Growf, so content matches how ready someone is to buy."
url: "https://www.growf.io/resources/guides/use-see-think-do-care/"
language: "en"
---

# Use the See-Think-Do-Care model

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Preview the four intent stages, then open Edit to set audience, message, channels, and KPIs for each.

See-Think-Do-Care splits audiences by intent: See (broad demand), Think (active research), Do (ready to act), Care (customers you keep). This is Avinash Kaushik / Google’s framework in the Marketing strategy group.

2 steps · About 2 minutes

1

## Preview See-Think-Do-Care

Open See-Think-Do-Care from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here — choose Edit (pencil) to change fields.

![](https://app.growf.io/knowledge-base/use-see-think-do-care/preview-model.webp)

2

## Edit See-Think-Do-Care

A saved See-Think-Do-Care model starts in Display. Choose Edit (pencil) to show the form. Change the Audience field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job — see Save and publish a strategy model.

![](https://app.growf.io/knowledge-base/use-see-think-do-care/edit-model.webp)

## FAQ

See, Think, Do, and Care have no audience or KPIs.+

Fill audience, message, channels, and KPIs per stage. Save a version. The list stays Not configured until that save.

If I fill See-Think-Do-Care here, does it change other workspaces?+

No. The agency picks which frameworks exist (Settings → Agency → Marketing models). Each workspace saves its own versions. Filling See-Think-Do-Care for this client does not overwrite another client.

Does Edit also publish See-Think-Do-Care for chat?+

No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.

I can preview See-Think-Do-Care but I cannot save. Why?+

Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.