---
title: "How to use the Consumer Decision Journey in Growf"
description: "Plan consideration, evaluation, purchase, and the post-purchase loop in Growf, so consumer work follows a circle, not a one-way funnel."
url: "https://www.growf.io/resources/guides/use-consumer-decision-journey/"
language: "en"
---

# Use the Consumer Decision Journey

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Preview the circular consumer journey, then open Edit to set consideration, evaluation, purchase, and the post-purchase loop.

The Consumer Decision Journey is a circular consumer path: initial consideration, active evaluation, moment of purchase, and a post-purchase loop that feeds loyalty and the next buy. This is McKinsey’s framework in the Marketing strategy group.

2 steps · About 2 minutes

1

## Preview Consumer Decision Journey

Open Consumer Decision Journey from Models. A saved version starts in Display: the read-only canvas, not the form. Anyone with strategy read can view it. This is the same published view chat preview uses. You cannot save here — choose Edit (pencil) to change fields.

![](https://app.growf.io/knowledge-base/use-consumer-decision-journey/preview-model.webp)

2

## Edit Consumer Decision Journey

A saved Consumer Decision Journey model starts in Display. Choose Edit (pencil) to show the form. Change the Initial consideration field (or any other), then use Save if you have strategy update. Save writes a new draft version. Publish is a separate job — see Save and publish a strategy model.

![](https://app.growf.io/knowledge-base/use-consumer-decision-journey/edit-model.webp)

## FAQ

I see No consumer decision journey stages filled in yet.+

Fill initial consideration, active evaluation, moment of purchase, and the post-purchase loop. Save a version so Display and chat preview work.

If I fill Consumer Decision Journey here, does it change other workspaces?+

No. The agency picks which frameworks exist (Settings → Agency → Marketing models). Each workspace saves its own versions. Filling Consumer Decision Journey for this client does not overwrite another client.

Does Edit also publish Consumer Decision Journey for chat?+

No. Edit then Save writes a draft version. Chat preview and @mentions of strategy models use a published version. See Save and publish a strategy model. Revert a strategy model version and Use the strategy model assistant are separate jobs on the same page.

I can preview Consumer Decision Journey but I cannot save. Why?+

Viewing needs strategy read. Save, publish, unpublish, and revert need strategy update. Ask an admin. The assistant on the right can draft a change; applying it also needs strategy update.