---
title: "How to create a Growf publishing identity"
description: "A Growf publishing identity is who social posts and ads publish as, so scheduled content has a person or company to go out under."
url: "https://www.growf.io/resources/guides/create-a-publishing-identity/"
language: "en"
---

# Create a publishing identity

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Add a person or company identity so social posts and ads have someone to publish as.

A publishing identity is who a social post or ad publishes as. Create one before you schedule those types. Article / blog does not need one.

2 steps · About 2 minutes

1

## Open New identity

On Identities, choose New. New identity asks for a name and a type. Name is optional (placeholder e.g. Work, Acme Inc.). Type is required: Person (personal branding or creator) or Company (brand or corporate). Person is selected until you change it.

![](https://app.growf.io/knowledge-base/create-a-publishing-identity/open-new-identity.webp)

2

## Create a company identity

Enter a name, choose Company, then Create. Growf opens the new identity so you can connect channels. Type is fixed after create — pick Person or Company here. You can change the name later. Capture uses KB Capture Identity so Delete a publishing identity can remove this row, not the seeded KB Publishing Identity.

![](https://app.growf.io/knowledge-base/create-a-publishing-identity/create-company-identity.webp)

## FAQ

I do not see New on Identities.+

You need permission to update the workspace and create content. Ask an admin.

Do I have to enter a name?+

No. Create works with a blank name. Add a name later with Edit a publishing identity so the list and content picker stay clear.

Should I pick Person or Company?+

Person is one human voice. Company is the brand or organization. You cannot change type after Create. Make a second identity if you need both.

What happens after Create?+

Growf opens the identity overview. Connect LinkedIn, Facebook, or Instagram, or send an invite. A social post still needs this identity before you can schedule or publish.