---
title: "How to create a buyer persona in Growf"
description: "New on Growf Personas creates an Untitled buyer role and opens Configure, so you can set the DMU role, ICP, and job titles before the team fills the rest."
url: "https://www.growf.io/resources/guides/create-a-buyer-persona/"
language: "en"
---

# Create a buyer persona

[![Wesley Blokhuis – CEO Growf](https://www.growf.io/media/uploads/2026/08/Wesley-Blokhuis-CEO-Growf.jpeg?width=104 "Wesley Blokhuis – CEO Growf")](https://www.growf.io/auteurs/wesley-blokhuis/)

[Wesley Blokhuis](https://www.growf.io/auteurs/wesley-blokhuis/)

CEO

[](https://www.linkedin.com/in/wesley-blokhuis-32642459/)

Choose New on Personas to create an Untitled persona and open Configure.

New on Personas starts a buyer role the team can fill. Growf names it Untitled and opens the configure wizard.

2 steps · About 2 minutes

1

## Open Personas

Open Personas. New sits in the header if you can create personas. There is no create dialog. New starts the persona immediately.

![](https://app.growf.io/knowledge-base/create-a-buyer-persona/open-personas-for-create.webp)

2

## Choose New

Choose New. Growf creates a persona named Untitled with status New and opens Configure. The first step asks for a DMU role, an ICP, and at least three job titles. Do not click Next through the later AI steps during capture — those start generation jobs. See Configure a buyer persona for that walk.

![](https://app.growf.io/knowledge-base/create-a-buyer-persona/create-untitled-persona.webp)

## FAQ

Why is there no name field before I start?+

New does not open a form. It creates Untitled and sends you to Configure. You name the persona on Extra details (or on the overview later).

I do not see New.+

New needs persona create. Ask an admin.

Can I finish create without an ICP?+

You can create the Untitled row. You cannot leave step 1 of Configure without an ICP, a DMU role, and three job titles. Create an ideal customer profile first if the picker is empty.