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Explanation of LinkedIn Ads analytics

Everything you need to know about the campaign and ad analytics of your LinkedIn campaigns.

1. How the campaign analytics work

  • Navigate to Marketing & Campaigns
  • Open a LinkedIn Ads campaign.
  • Go to the Overview tab of the campaign.

  1. Change between daily and weekly analytics.
  2. Pick the date range you want to analyze.
  3. Total interactions: Depending on the type of campaign, these can be LeadGen form clicks, landing page clicks, event clicks and company page clicks.
  4. Cost per interaction: Average cost of an interaction in the selected date range.
  5. Leads: The amount of filled out LeadGen forms, website conversions or event registrations. Depends on the type of campaign.
  6. Cost per lead: How much ad budget you spend on 1 lead.

  1. Spend: How much ad budget you spent on this day or week.
  2. CPC: The average cost per click (interaction) on this day or week.
  3. CPL: The average cost per lead on this day or week.
  4. Budget: The budget you set for this LinkedIn Ads campaign.
    If you notice that you never spend your complete budget, it's possible that you have  set a higher bid (budget per click or per 1000 views). If you always spend the complete budget, you could try a lower bid to improve the cost per lead.

  1. Views: How many times your audience has seen your ads.
  2. Interactions: How many times your audience interacted with your ads.
  3. Conversions: The amount of leads.

2. How the ad analytics work

It's also possible to analyze specific ads or compare ads in Growf.

  • Go to the Ads tab of your campaign.
  • Sort your ads on specific KPI's using the dropdown menu on the right side.

  • Select a KPI.

  1. Views: The amount of views per ad.
  2. Ad spend: How much you spent on each ad.
  3. CVR: Conversion rate -> from click to lead.
    Depends on the type of campaign, for example: What percentage of people who open a LeadGen form actually become leads?
  4. CTR: Click-through-rate -> how many people that see your ad actually click on it?
  5. Interactions: Number of interactions.
  6. Conversions: Number of conversions.
  7. CPC: Cost per click.
  8. CPL: Cost per lead.

You can also see how a specific ad compares to your overall campaign, using the KPIs displayed on each ad.


In this case, the ad has a:

  1. 38% higher click-through rate.
  2. 62% higher conversion rate.
  3. 5% lower cost per click.
  4. 70% lower cost per lead.